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Spin Master's Bakugan Battle Brawlers Named One of the 'Hot Dozen' Holiday Toys by Toy Wishes Magazine
Spin Master Ltd., one of the fastest growing toy manufacturers in North America, announced today that Bakugan Battle Brawlers, Spin Master's most anticipated toy line and the breakout toy hit of 2008, was named one of the 'Hot Dozen' holiday toys to have by Toy Wishes Magazine. "Bakugan is a rare brand that blurs the line between action toy, interactive game and collectable and trading line," said Gareb Shamus, Publisher, Toy Wishes Magazine. "Spin Master has done a remarkable job marketing the product and in introducing exciting new extensions and accessories that have turned it from a toy line into a global branding sensation. "Bakugan is the ultimate combination of fun, action, collectability and tradability," said Anton Rabie, Spin Master Co-CEO. "There are a lot of things that have come together to make Bakugan a sell-out hit. Boys love trading, collecting, action and powerful characters. The hit TV show and toys really play off each other well to create a comprehensive brand-name that is a huge hit with kids. Bakugan is this year's breakout hit and by far the most talked about toy line of the year. Based on current trends, one Bakugan sells at a retailer every 2.5 seconds, making it one of the highest selling toys in North America and the clear leader in toys for boys this holiday. Spin Master is currently producing 300,000 Bakugan per day to meet the overwhelming consumer demand for the product. Prices on Bakugan toys and accessories range from $4.99 to $29.99, making it easy to give. Having Bakugan named as one of the "Hot Dozen" toys this holiday season is yet another affirmation that it is THE action toy to have by young boys this year," said Donna MacNeil, Spin Master's Senior Director, Communications. "Bakugan has become a frenzy across North America that is quickly becoming a global phenomenon that includes toys, television, DVDs, licensed soft lines and more. Spin Master is thrilled to be at the center of it all and we are looking forward to what will certainly be an exciting and successful holiday season for Bakugan. |